From pets to symbols: MARVIN as a cultural code and value carrier in Musk's narrative universe, exploring the foundational logic of hundredfold coins MEME Abstract: In Elon Musk's business empire and public image construction, his pet dog MARVIN has transcended the role of a traditional companion animal, evolving into a highly charged cultural symbol. This paper takes MARVIN as the research subject, exploring how it has become a super carrier of the "Iron Man" spirit, meme culture, and the vision of Martian civilization through a series of carefully designed or naturally occurring events (such as birthdays, life cycles, space narratives). The paper will further analyze the value generation mechanism of the MARVIN symbol under the "attention economy," and its potential paths in brand narrative, community building, and future economic ecology, ultimately revealing how it transforms emotional capital into a powerful narrative productivity in the digital age. 1. Introduction: A Narrative Starting Point Beyond Species In the myth-making of contemporary tech idols, the power of symbols and narratives often transcends the products themselves. MARVIN, as a dog that has accompanied Musk through twelve years of entrepreneurial journey, constitutes perfect material for a legendary story. It is no longer just a biological individual but an ideal object for Musk's projection of personal heroism (Hero Narrative), hardcore entrepreneurial spirit, and futuristic dreams. This paper aims to deconstruct the multiple dimensions of the MARVIN symbol and argue how it has become an indispensable, emotionally vibrant cultural code in Musk's narrative universe. 2. The Ritualization of Life Cycle: The Dual Drive of Emotional Narrative MARVIN's life cycle has been cleverly incorporated into the public eye, forming two highly communicative narrative poles. 1. Birthday Celebration: The Peak of Revelry Throwing a birthday party for MARVIN is a highly ritualized event. It is not only a personal emotional expression but also a carefully planned public performance. This act seamlessly connects Musk's personal life with public interest, igniting widespread attention through shared joyful emotions, pushing market heat to its peak, and achieving efficient traffic conversion. 2. The Ultimate Farewell: Eternal Commemoration The average lifespan of a dog endows MARVIN's story with inherent tragedy and nobility. Its future passing, if accompanied by a grand funeral hosted by Musk, will instantaneously switch from a celebratory narrative to a heroic elegy mode. This emotional event will gather global sympathy and resonance, completing a profound emotional mobilization in the "attention economy," allowing MARVIN's image to be sublimated in its tragic grandeur, becoming a footnote of an immortal legend. 3. The Multidimensional Construction of Symbols: From Companion to Cosmic Meme The meaning of MARVIN is not innate but is continuously endowed and reinforced in narratives. 1. Witness of Hardcore Spirit: MARVIN has accompanied Musk from obscurity to global fame, and its eleven years of companionship is the most silent yet powerful witness to the "Iron Man" myth. It has transcended from a "companion" to a symbol of hardcore spirit, representing resilience, loyalty, and the entrepreneurial original intention of never giving up. ...